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MP公司人工关节植入物的市场营销分析,mba市场营销论文

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MP公司人工关节植入物的市场营销分析,mba市场营销论文

  Withtheimprovementofpeopleslivingqualityandthedevelopmentofscienceandtechnology,theprogressofmodernmedicinehasneversloweddownTherefore,medicaldeviceshavebecomeoneofthefastestgrowingandmostactiveinternationalindustriesintheworldAlongwiththefurtherimplementationofthepolicyofreformandopening,intheearly1990s,theartificialjointimplantwasintroducedbytheforeigncapitalenterprisetoChinaMarketwiththedevelopementofthearthroplastyfornearly30yearsinourcountry  AstheartificialjointimplantswereintroducedintoChinabyforeigncompanies,thedomesticartificialjointimplantmarketisbasicallymonopolizedbyforeigncompanies,andthemarketcompetitionisveryfierceOntheotherhand,moreandmoredomesticmanufacturersanddealersareinrapidgrowth,butmanysmallandmediumenterprises,toagreatextent,restrictsthedevelopmentofenterprise,becauseofthelackofmarketstrategyandinvestmenttoRD  MPCompanyisacivilian-runcompanywhichwasestablishedinZhangjiang,Shanghai  Inthebeginning,theyfocusonsomeinnovativeCardiovascularproductswhichareresearchedanddevelopedindependentlyThecompanyannouncedtoacquiretheReconstructionDepartmentofWcompanyin2014andthenenterOrthopaedicindustryasafreshmanHowtoformulatethemarketingstrategywhichfitforMPcompanytoacquiremoremarketshareandlayasolidfoundationforfuture,hasbecomeanimportanttopic  Thisarticlereviewedtherelevanttheoriesofmarketingstrategy,afteranalyzingartificialjointimplantsinChinasexternalenvironmentsuchassocialenvironment,competitoranalysisandthevariousstakeholdersintheindustrysuchassurgeons,dealers,manufacturers,pointsouttheproblemsforMPcompanyregardingtothemarketingstrategy  Accordingtomyownexperience,Iputforwardoptimizationplansforproducts,prices,channelsandpromotionstrategiesThispaperfocusesonthepracticalresearchofMPcompanysoperationandexploreshowtoestablishamarketingstrategyinlinewiththecompanysmarketingstrategytohelpthecompanywinthedomesticmarketshareHopefully,thispapercanprovidesomereferencesforMPcompanyandsimilarprivateenterprisesintheformulationandmanagementofmarketingstrategies Medicaldevice;Artificialjointimplant;Marketingstrategy。

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